DCM 20 Year Brand Identity
ABOUT
DCM is an engineering and architectural company celebrating its 20th anniversary in its headquarters in Camden, New Jersey.
GOALS
DCM stands for Design, Construct, Maintain. Efficiency and long-lasting design are central to the firm’s values.
For its 20th anniversary, DCM sought to reimagine its brand with a deeper focus on these core principles.
MOOD BOARD
Rigid lines, geometric shapes, and a restrained palette of red, black, grey, and white were used to remain consistent with the company’s current brand identity.
WordMark Ideation
Final WordMark
Brand in action